Your Guests Are
Already on Their
Phones.
SMS Marketing Built for Destinations & Hospitality
Brochures sit on racks. Email gets skipped. A well-timed text reaches your guest in the moment they're deciding what to do next — during the trip, not after it.
Four Reasons Destinations
Rely on SMS.
Reach Guests In-Destination
The 2-hour decision window is your highest-value moment. A text during a guest's trip can redirect their afternoon, add a dinner reservation, and turn a one-day visitor into a two-day one.
Fill Seats and Tours Fast
Last-minute openings, weather cancellations, slow Tuesday afternoons — SMS gets an offer into the right hands in minutes, not hours. Social posts can't move that fast.
Drive Return Visits
A past guest is your lowest-cost acquisition. SMS keeps your destination in their consideration set between trips — with seasonal offers, event alerts, and partner deals that bring them back.
Capture Reviews While Hot
SMS review requests convert at 3–4× the rate of email. The best time to ask is within hours of a great experience — not three days later in a follow-up email nobody opened.
Every Stage of the
Guest Journey.
From the moment a visitor opts in at the welcome center to the review request the morning after checkout, SMS has a role at every touchpoint.
- Visitor welcome sequences — curated local highlights delivered the moment guests arrive and opt in
- Event & attraction alerts — festivals, markets, and performances with day-of timing and logistics
- Partner business promotions — member restaurant and activity deals delivered to opted-in visitors
- Tour confirmations & reminders — cut no-shows by 40% with a two-text sequence
- On-property upsell — dining, spa, and activity offers sent to in-house hotel guests
- Convention group coordination — schedule updates, shuttle logistics, and session reminders
- Review requests & return visit offers — post-checkout sequences that build reputation and repeat bookings
Scan. Opt In.
Engaged Guest.
QR codes are your always-on opt-in tool across the entire destination. A scan at the hotel front desk, a welcome center kiosk, or a restaurant table tent triggers an instant SMS opt-in — and puts your visitor communication program to work immediately.
7 Media Group generates unique QR codes for each campaign or placement — so you know exactly where every subscriber came from and can tailor follow-up messaging accordingly.
Deploy Where Visitors Already Are
of Travelers Use Their Smartphone as a Primary Trip Guide
Visitors are already using their phones to decide where to eat, what to do next, and whether to extend their stay. The CVBs and hotels that reach them on that device — with the right message at the right moment — win the spending that others leave on the table. Print guides get picked up once. A text gets read in 90 seconds.
Right Message.
Right Guest. Right Moment.
List Building
Every visitor touchpoint is a list-building opportunity. Deploy opt-in capture everywhere guests already pass through.
- Hotel check-in and front desk QR codes
- Welcome center kiosk opt-ins
- Event registration and wristband flows
- Keyword promos: "Text VISIT to 57780"
Segmentation
Not every visitor wants the same experience. Segment your list so the right offer goes to the right person at the right moment.
- Families vs. couples vs. convention groups
- Arrival date and travel window
- Activity interest — outdoor, dining, arts, nightlife
- Return visitor vs. first-time guest
Platform Capabilities
Everything your team needs to run an active visitor communication program — without adding to your headcount.
- Scheduled sends and automated sequences
- Two-way SMS inbox for guest service
- Mobile landing pages for partner offers
- Delivery reporting and engagement tracking
What Works Best
Tourism SMS performs best when messages are timely, local, and specific. Generic blasts underperform — targeted, relevant texts convert.
- Tie offers to the guest's current travel window
- Partner deals exclusive to opted-in visitors
- One clear call to action per message
- Always include opt-out: Reply STOP
Copy These.
Customize. Send.
Six message types that cover the full guest journey — from arrival to return visit.
Visitor Welcome
Pre-Arrival
Tour Reminder
On-Property Upsell
Partner Offer
Review Request
Do It Right.
From the Start.
Get Explicit Opt-In
Keyword opt-ins at welcome centers, QR codes at hotel front desks, and kiosk sign-ups at attractions all require clear consent disclosure. A receipt or event registration is not SMS permission — they are separate and carriers enforce the difference.
Honor STOP Immediately
Every message must include a STOP opt-out. When a guest replies STOP, they are removed immediately and permanently. The 7 Media Group platform handles this automatically — no manual list management required.
Respect Frequency & Hours
Set message frequency expectations at opt-in and stick to them. Sending too often — or at odd hours — drives opt-outs and carrier filtering. A clean, consistent cadence keeps your list healthy and your deliverability high.
Ready to Put Your
Destination in Every Guest's Pocket?
Let's build your visitor SMS program — welcome sequences, partner offers, event alerts, tour reminders, and the review engine that drives return visits.