Text Them
Before Something
Breaks.
SMS Marketing Built for Service & Repair Companies
Your customers only call when something's wrong. SMS keeps you top of mind between jobs — so when the AC fails at midnight, there's no question who they're calling.
Four Reasons Service Companies
Rely on SMS.
Cut No-Shows by 40%
A two-text sequence — confirmation at booking and a reminder 24 hours before — cuts no-shows by 40% on average. At 10 appointments a day, that's thousands in recovered daily revenue without adding a single person to your dispatch team.
Triple Your Reviews
SMS review requests generate 3× more Google reviews than in-person asks or email follow-ups. Reviews are the #1 factor homeowners use to choose a service contractor — and SMS captures them while the job is still fresh.
Fill the Slow Season
Proactive SMS maintenance campaigns sent before peak demand can increase seasonal bookings by 25%. HVAC tune-up campaigns, plumbing winterization, and pest control pre-treatment outreach fill your schedule before competitors start advertising.
Protect Recurring Revenue
Service agreement renewals are your highest-margin product. An automated SMS renewal sequence with 90-day, 30-day, and 7-day reminders protects that revenue without your office manager lifting a finger.
Every Stage of the
Service Lifecycle.
From the appointment confirmation to the review request to the seasonal campaign that fills next quarter's schedule, SMS runs the full customer relationship automatically.
- Appointment confirmations & reminders — two-text sequence that cuts no-shows by 40%
- Technician dispatch alerts — "tech is on the way" ETA texts that stop "where is he?" calls
- Estimate follow-up sequences — 48-hour and 7-day nudges that recover jobs competitors steal
- Seasonal maintenance campaigns — HVAC tune-ups, winterization, and pest pre-treatment outreach
- Post-job review requests — fired automatically within 2 hours of job completion
- Service agreement renewals — automated sequences that protect your recurring revenue
- Referral programs — turn satisfied customers into your most effective sales channel
Scan. Opt In.
On Your List.
QR codes on service vehicles, yard signs, invoices, and door hangers turn every job into a list-building opportunity. A homeowner who scans at the curb is opted in before the tech rings the doorbell.
Generate unique QR codes for each placement inside the 7 Media Group platform — so you know exactly where each subscriber came from and can tailor your follow-up accordingly.
Put Opt-Ins Where Homeowners Already Look
Fewer No-Shows When SMS Reminders Are Used
At 10 appointments per day with an average ticket of $200, a 40% no-show reduction is worth over $2,000 in recovered daily revenue. A two-text sequence — confirmation at booking and a 24-hour reminder — costs pennies and pays for an entire SMS program inside the first week. The reminder message costs pennies. The empty slot costs full margin.
Right Message.
Right Customer. Right Time.
Segmentation
Not every homeowner needs the same message. Segment by service type, last job date, and agreement status to keep every text relevant.
- HVAC service history and equipment age
- Agreement holders vs. one-time customers
- Estimate-sent vs. estimate-accepted
- Geographic zone for neighborhood campaigns
List Building
Build opt-ins at every touchpoint in your existing workflow — no new processes required.
- Booking confirmation opt-in at time of scheduling
- Invoice QR code on every completed job
- Service vehicle and yard sign QR placement
- Website contact form with SMS opt-in checkbox
Automation
The best home services SMS programs run automatically — confirmations, reminders, review requests, and renewal sequences all fire without dispatcher involvement.
- Appointment confirmation at booking
- 24-hour and 2-hour reminder
- Post-job review request at 2 hours
- 90/30/7-day renewal sequence
What Works Best
Home services SMS works best when it's timely, specific, and useful. The messages that convert feel like a helpful heads-up, not a marketing blast.
- Technician name and ETA in every dispatch text
- Seasonal offers with a clear deadline
- Direct review link — never just "leave us a review"
- Always include opt-out: Reply STOP
Copy These.
Customize. Send.
Six message types that cover the full home services lifecycle — from first booking to repeat customer.
Appointment Reminder
Tech Dispatch Alert
Review Request
Recurring Service
Seasonal Campaign
Referral Program
Do It Right.
From the Start.
Transactional vs. Marketing
Appointment confirmations and dispatch alerts (transactional) have different consent requirements than seasonal campaigns and referral offers (marketing). 7 Media Group sets up separate opt-in flows for each — keeping your program compliant from day one and protecting you from carrier filtering and TCPA exposure.
Honor STOP Immediately
Every marketing message must include a STOP opt-out. When a homeowner replies STOP, they are removed immediately and permanently. The 7 Media Group platform handles this automatically — no manual suppression list management required.
Frequency & Quiet Hours
Home services customers don't want a text every week. Set clear frequency expectations at opt-in — seasonal campaigns, service reminders, and renewal alerts — and respect quiet hours. A well-timed, relevant text is welcomed. An overly frequent blast drives opt-outs and kills the list.
Stop Losing Jobs to Contractors
Who Just Show Up First.
Let's build your home services SMS program — appointment reminders, dispatch alerts, seasonal campaigns, and the review engine that keeps you ranked above the competition.