7 Mobile Stats
That Matter.
The business case for mobile marketing isn't a feeling. It's a stack of data points that keep getting harder to ignore. Here are the seven numbers every marketer should have memorized before their next meeting.
Mobile Reach Is
Basically Universal.
Cellphone
Smartphone
Of every 100 people in the U.S., 98 carry a phone. 91 have a smartphone in their pocket right now. Your audience is already there — reachable, instantly.
The question was never "can we reach them." It's been "are we choosing the right channel." A channel with 98% device penetration answers that.
↗ Pew Research CenterYour Customers
Live on Their Phones.
Internet usage throughout the day — U.S. adults
90% of U.S. adults use the internet daily, and 41% say they're online almost constantly. That's four in ten people with a live connection to their phone, all day long. The notification that goes out at 11:30am on a Tuesday lands into an already-active session.
↗ Pew Research CenterTexting Is Still a
National-Scale Behavior.
in a Year
Single Second
Americans sent 2.1 trillion SMS and MMS messages in a year. That's over 67,000 messages every second, around the clock. This isn't a niche communication channel. It's the largest-volume messaging network in the country — and businesses have barely tapped it.
↗ CTIA 2024 Annual SurveyThe Lock Screen Is
a Billboard.
MobileSquared reports 100% of SMS messages are viewed — even though only 55% are actively read. That gap is your hidden advantage. Your brand name and the first few words of your message appear on every recipient's screen whether they open it or not. That's impressions you're not paying for.
↗ MobilesquaredConsumers Want Texts.
They Have a Cadence in Mind.
4 out of 5 consumers want texts from brands they've subscribed to at least weekly. And 13% now want texts daily — up from just 6% the year prior. The audience isn't "anti-text." They opted in. They want to hear from you. The risk isn't messaging too often; it's messaging the wrong thing.
↗ Vibes Mobile Consumer ReportSMS Drives Purchases,
Not Just Engagement.
Much More Likely to Purchase
From brands specifically because they send text messages
Sign Up When Ready to Buy
Subscribe to brand texts when they're already in a buying mindset
These aren't "engagement" metrics. 28% say they're much more likely to buy from a brand because it texts them. And the 44% who sign up when ready to purchase are telling you exactly what they want: to be reminded, nudged, and given a reason to complete the transaction.
↗ Vibes Mobile Consumer ReportSMS Offers Outperform
Every Other Channel.
Likelihood to Redeem an Offer — by Channel
67% feel irritated when brands text them irrelevant information. The same channel that drives the best redemption rates will punish you for sloppy segmentation. Relevance isn't optional — it's the price of admission.
86% are more likely to redeem an offer delivered by text than by email or a brand's app. But that number assumes you're sending the right offer to the right person. Mass irrelevant texts are a fast path to opt-outs.
↗ Vibes Mobile Consumer Report
Seven Stats.
One Conclusion.
Your customers are on their phones, checking texts, and redeeming offers when brands reach them the right way. 7 Media Group gives you the platform to do exactly that — built for people who don't have time to figure out a new tool.