7 Mobile Stats That Matter
#1 Mobile reach is basically universal
98% of U.S. adults own a cellphone, and 91% own a smartphone.
#2 Your customers live on their phones
90% of U.S. adults use the internet daily, and 41% say they’re online almost constantly.
#3 Texting is still a national-scale behavior
Americans exchanged 2.1 trillion SMS and MMS messages in a year. That’s 67,000+ messages every second.
#4 Inbox visibility is the hidden superpower
MobileSquared reports 100% of SMS messages are viewed, even though only 55% are actively read. Translation: the lock screen and notification layer is a billboard.
#5 Consumers are not “anti-text”. They have a cadence in mind
4 out of 5 consumers want texts from subscribed brands at least weekly.
13% now want texts daily (up from 6% the year before).
#6 SMS drives purchase behavior, not just “engagement”
28% say they’re much more likely to purchase from brands because they send texts.
44% sign up for brand texts when they’re already confident they want to buy.
#7 Offers perform better in SMS, and irrelevance gets punished
86% are more likely to redeem offers delivered by text than by email or a brand’s mobile app.
67% feel irritated when brands text them irrelevant information.