Retail Is Won
on the Small
Screen.
SMS, Loyalty, and Mobile Tools for Every Retailer
Mobile marketing puts you in the one place your customers check all day — their phone. Drive immediate traffic, move inventory fast, and keep customers coming back with loyalty nudges, back-in-stock alerts, and VIP early access that feels personal because it is.
of Adults Own a Cell Phone
91% own a smartphone. Your entire potential customer base is reachable by text — no app, no login, no algorithm between you and them.
Pew Research 2025SMS Open Rate
Text messages get opened. Nearly all of them. The average marketing email sits at 21–43% open rate. SMS isn't a comparison — it's a different channel entirely.
CTIACheck Texts Within 5 Minutes
Nearly 30% check within 60 seconds. When you send a flash sale, a back-in-stock alert, or a same-day offer, people see it while it still matters.
SimpleTexting 2025of Consumers Opted In to Business SMS
Consumer comfort with brand texting is at an all-time high — up 35% since 2021. The audience is there. They're waiting to hear from the brands they trust.
EMarketerMade a Purchase from a Text in 90 Days
Of consumers subscribed to at least one brand's SMS program. That's not opens or clicks — that's purchases. SMS drives transactions, not just awareness.
AttentiveSMS Click-Through Rate
Email CTR averages 1–3%. SMS CTR runs 20–35%. When you include a link to a product, a sale, or a booking page, people tap it.
AttentiveAutomated SMS Conversion vs One-Time Campaigns
From 175M SMS messages analyzed by Omnisend. Automated flows outperform manual campaigns consistently.
Click Rate
Conversion Rate
Automated SMS delivered 26% of all SMS orders from just 13% of sends. Brands left $47M on the table in 2023 without SMS automation.
Omnisend 2023 Email, SMS & Push Report
ROI for Retail Brands Running SMS Marketing Campaigns
Retail brands can see a return of 300% on SMS marketing — and 75% of customers say retail is the best-performing industry for SMS use. That combination of industry fit and ROI is why retail brands are the largest and fastest-growing adopters of business texting globally.
High-Frequency. Impulse.
Repeat Replenishment.
These are the retail types that consistently see SMS pull real weight — because they share one thing: customers who buy again if you stay in front of them.
Apparel & Fashion Boutiques
Boutiques use SMS for drops, limited inventory, and VIP-first access. The combination of scarcity messaging and personal tone works especially well for fashion where exclusivity drives purchases.
E-Commerce & D2C Brands
D2C brands close the loop fast with SMS. Flash sales, back-in-stock alerts, abandoned cart nudges, and post-purchase upsells all fit naturally — and the link takes the customer straight to checkout.
Specialty Retail & High-Turnover Goods
Hair care, skincare, supplements, performance gear, cosmetics, niche hobby products. If people buy it repeatedly, SMS drives reorders. A well-timed "running low?" message before a customer thinks to search elsewhere keeps them yours.
Multi-Location & Omnichannel Retailers
Big retailers use SMS for product availability, store pickup, delivery updates, and promos. The value here is coordination and speed — getting the right message to the right store segment without manual effort.
The Messages That
Move Products.
VIP Early Access
Back in Stock
Flash Sale
Win-Back / Re-Engage
Loyalty Reward
Replenishment Reminder
Connect. Shop.
Save. Together.
Shop the Metro is a community-wide mobile loyalty program that connects shoppers directly with local retailers — all through a single SMS opt-in. One keyword. One list. Dozens of participating merchants delivering deals, events, and featured spotlights in real time.
Any Organization That
Supports Multiple Retailers.
Chambers of Commerce
Provide a modern digital benefit that creates measurable traffic for member businesses. Replace newsletters nobody reads with a direct SMS channel that delivers same-day results.
Downtown & Business Associations
Drive foot traffic district-wide during slow periods. Event reminders, merchant spotlights, and seasonal promotions — all coordinated through one platform with shared visibility.
Malls & Retail Properties
Give tenants a direct mobile channel without asking each to build their own SMS program. Property-wide campaigns, individual merchant spotlights, and trackable visit data for every participating tenant.
Retail Co-ops & Merchant Collectives
Coordinate across independently owned stores that share a market. Antique malls, specialty districts, artisan collectives — shared reach, individual merchant control.
Property Management Groups
Multiple tenant locations, one unified mobile club. Tenant performance data, shopper engagement metrics, and a program that adds tangible value to your properties as a landlord.
Local Economic Development
Keep local dollars circulating locally. Track visits and redemptions by merchant. Show the data that justifies the program and builds community confidence in shopping local.
Three Roles.
One Clean Model.
Organization Coordinates
The Chamber, association, mall, or collective manages the program — onboarding retailers, approving campaigns, and owning the shared shopper list. 7 Media Group provides the platform and support.
Retailers Participate
Each merchant submits flash deals, event reminders, or featured spotlights through a simple dashboard. Their message goes out to the full community list — or just their segment — without building their own program.
Shoppers Opt In
One keyword. One opt-in. Shoppers receive relevant deals and events from local merchants they already care about. Redemption is simple — show the text. Results are tracked per merchant per campaign.
Connect. Shop. Save.
The Organization
A modern, trackable communications channel. Participating retailers pay a nominal monthly or annual fee — easy to justify when performance data shows real customer traffic and measurable local spend.
The Retailers
A direct line to opt-in shoppers without building their own SMS program. Flash deal reach, event promotion, and featured merchant spotlights — all without the technical setup or compliance work.
The Community
More purchases stay local. Local jobs are supported. The economy strengthens. Word-of-mouth spreads as shoppers share deals, events, and favorite businesses with their networks.
Stay Legal. Stay
Deliverable. Stay Trusted.
Consent-First by Default
Every subscriber must give explicit written consent before receiving messages. 7 Media Group builds proper opt-in language, consent documentation, and TCPA-aligned flows into every account from day one.
10DLC & Short Code Compliance
Short codes or long codes based on your volume and use case — with A2P 10DLC registration handled for 10-digit texting. Carrier requirements are baked in so your messages land instead of filter.
Automatic STOP Handling
Every message includes opt-out language. STOP replies are processed immediately and permanently, with zero manual action required from your team. Compliance that doesn't depend on people remembering to act.
Ready to Build Your
Retail SMS Engine?
Whether you're a single boutique or a community-wide Shop the Metro program — let's show you how it works in 20 minutes.