As Ron's college days were coming to a close in the late 90s he was presented with an opportunity to be a part of a new endeavor by his home state's newspaper and media company to create an online presence for the daily news and information. From being the first online staff person to be assigned a space in the newsroom to roaming the sidelines of college football games reporting in real-time for the newspaper website, Ron was at the forefront of online journalism. Taking that experience and immersing himself in all facets of the online ecosystem of news and information, adding TV/Radio broadcast, direct mail, data management, advertising and many other features, he grew and evolved his understanding of opportunities yet to come.

So in 2009 Ron created 7 Media Group and formed one of the first exclusively mobile marketing companies in the U.S. He is considered one of the industry's leading experts in Mobile Marketing with consulting, speaking engagements and workshops led around the world.

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