Drive More
Sales. Keep More
Customers.
SMS Marketing Built for the Dealership Floor
Email sits unopened. Calls go to voicemail. Text messages get read in minutes — which makes SMS your most reliable channel for new leads, service reminders, event invites, and everything in between.
Four Reasons Dealers
Rely on SMS.
Build Real Relationships
Text messages are personal in a way email never will be. One-to-one SMS conversations between a rep and a buyer build the trust that closes deals.
Communicate Fast
New inventory just landed. A trade-in window just opened. A service appointment needs confirming. SMS gets the message there — and gets a response — before any other channel.
Boost Sales
Nurture leads through the buying process with timely, relevant messages. The right text at the right moment — a video walkthrough, a financing update, a final offer — moves buyers forward.
Reduce Costs
Per-message costs are pennies. One reminder that prevents a no-show, one follow-up that brings a buyer back to the lot — the math works fast.
Every Stage of the
Customer Lifecycle.
From first inquiry to tenth service visit — SMS has a role at every touchpoint. Here's where dealerships put it to work.
- Lead follow-up — respond to form fills and missed calls before the lead cools
- Service appointments — confirm, remind, and reschedule without playing phone tag
- New inventory alerts — notify your list the moment the right vehicle arrives
- Limited-time offers — end-of-month pushes, rate drop alerts, clearance events
- VIP sales events — invite your best customers before anything goes public
- Post-sale follow-up — maintenance reminders, satisfaction checks, referral asks
- Review requests — ask at the right moment and route responses intelligently
Scan. Send.
Subscriber.
QR codes pair perfectly with SMS for dealerships. A scan on a window sticker or showroom display can trigger an SMS opt-in, send a buyer straight to a vehicle detail page, or launch a test drive scheduling flow.
With 7 Media Group, dealerships generate unique QR codes for specific campaigns, inventory pushes, or events — directly inside the platform. One scan, one subscriber, one clean pipeline from first touch to final sale.
Put QR Codes Where Attention Is
GM Launched the Auto Industry's First Smartphone App
The automotive industry has been at the forefront of mobile technology since day one. Today, mobile is where car buyers research, compare, and make contact — before they ever step on the lot. Your mobile marketing strategy needs to be there when they are.
Right Message.
Right Person. Right Time.
Segmentation
Tie SMS to your CRM or DMS and stop blasting the same message to everyone. The more relevant the message, the better every metric gets.
- Vehicle owned and service history
- Lease maturity date
- Interest type — SUV, truck, EV, certified pre-owned
- Past engagement and purchase stage
List Building
Build opt-ins at the touchpoints that already exist in your process. Every channel is an opportunity.
- Website contact forms and chat
- Trade-in and appraisal flows
- Service check-in
- F&I and delivery paperwork
- Keyword promos: "Text DEALS to 55555"
Platform Capabilities
Everything runs through a simple web dashboard — no IT, no installs, no learning curve.
- Multi-user access with role controls
- Scheduled campaigns
- Real-time reporting and click tracking
- Mobile landing pages built in minutes
What Works Best
Keep every message timely, relevant, and useful. If it helps the customer save time, save money, or make a decision — it works.
- Clear, specific offer with a deadline
- 160 characters or less when possible
- One clear call to action per message
- Always include opt-out: Reply STOP
Copy These.
Customize. Send.
Five message types that cover the full dealership cycle. Each one is built around a specific moment in the customer journey.
Opt-In Confirmation
Lead Follow-Up
Offer / Promotion
Appointment Reminder
Service Reminder
Inventory Alert
Do It Right.
From the Start.
Get Explicit Opt-In
Always collect express prior written consent before any marketing text. A trade-in form fill or a service visit does not equal SMS permission. They are separate, and carriers will enforce the difference.
Honor STOP — Immediately
Every message must include a STOP opt-out. When someone replies STOP, they are removed immediately and permanently. No exceptions, no delays. The 7MG platform handles this automatically.
Respect Frequency
Set send expectations at opt-in and stick to them. Quiet hours, frequency caps, and consistent cadence keep opt-out rates low and carrier deliverability high. Ignore these and you invite filtering and fines.
Ready to Drive More
Sales from Your Mobile List?
Let's build your dealership SMS program — lead follow-up, service reminders, inventory alerts, and everything in between.