Events drive 45% of everything

Bike nights, cruise-ins, charity rides, customer appreciation days. Nearly half of all rider contact is an invitation to show up at the store. Text is how dealers fill a parking lot on a Saturday, and nothing else does it as fast.

Sales and F&I take 21%

Pre-owned tent events, trade-in offers, rebate and APR announcements, consignment calls. One in five rider contacts is a direct commercial offer, and it rides on the trust the event traffic built.

Service is only 4%

Service and parts is the highest-margin, most predictable revenue in the building, and it is the most under-messaged category on the platform. Dealers who push service reminders into this channel are working an open lane.

61% of dealers send picture messages

Fifty-one of the 83 dealerships run MMS, and 26 run both channels side by side, picking the format per campaign. This is not a niche feature on the platform. It is close to standard equipment.

You are selling a machine people look at

A pre-owned unit, an event flyer, a new model on the floor. These land harder with the photo attached. MMS is where the bike actually shows up in the rider’s hand, and dealers use it most on inventory and events.

Text for reach, picture for impact

SMS carries the wide announcements because it is inexpensive at full-file scale. MMS goes to the segments where a visual closes the loop. Twenty-six dealerships already run both, and that pairing is the pattern worth copying.