Give Every Store a Weekly Reason to Pull Fans In
A group-wide College Football Pick'em across four states.
Every one of your six dealerships sits in the backyard of a college football team. One branded Pick'em, run across all your locations, gives fans a reason to hit each store's website every single week of the season. That is a first-party lead engine and a stream of new customer opportunities you own, market by market.
Your dealerships. Your teams. One contest. Every store is matched to the college program in its own market, so the rivalry that already lives in your customers becomes the hook that brings them back each week.
Three of your six stores fly the Longhorns, and one of them sits in Austin. That is a ready-made Texas leaderboard: Beaumont, San Antonio, and Austin running the same picks against each other every week, with home turf bragging rights on the line. Grand Junction, Ormond Beach, and Springfield each own their market outright.
Win the Saturday you keep losing.
Ask any dealer what happens on a fall Saturday during college football season. The store is quiet. A watch party at the dealership has to beat a buddy's couch and better food, and it usually doesn't.
"During college football season we struggle on Saturdays because everybody wants to be out watching the game. We've tried watch parties at the store. Let's be real, would you rather go to your buddy's house and eat good food and watch the game, or sit in a Harley dealership?" Marketing manager, multi-store Harley-Davidson group
The Pick'em never asks anyone to choose. It rides the Saturday they already care about, and it gives you three reasons to be in their phone that day.
A text they want to open
Your reminder to get picks in arrives on the morning they are already thinking about football. That message has a reason to exist, so it gets read instead of scrolled past.
"Kickoff is coming. Get your picks in before 11."You're in their day without being in the room
They are at a tailgate or on somebody's couch, checking a leaderboard that carries your name and your logo. You get the attention without asking them to give up the game.
"Half the leaderboard is sweating the Longhorns game right now."The score writes your offer
A win is a reason to celebrate and a loss is a reason to cheer somebody up. Either way the result hands you the message, and the invitation lands while the game is still the only thing anyone wants to talk about.
"Longhorns took it. Come celebrate with us tomorrow."That is 12-plus Saturdays, each one carrying a reason to reach out. It runs straight through the fall-into-winter stretch when a lot of markets slow down, and none of it sounds like "come buy a bike."
Why this is big for the group.
College football is already the thing your customers care about all fall. A Pick'em turns that passion into weekly visits, opted-in contacts, and new names in every store's database.
Weekly Website Traffic
Every week of the season, fans come back to your dealership's site to make their picks. That is repeat traffic most dealers can only dream of.
First-Party Leads You Own
Every entry captures opted-in contact info, delivered to the dealership in that market. No rented lists, no middleman.
New Customer Opportunities
Contests reach past your current buyers to their friends and fellow fans, filling the top of the funnel with fresh prospects.
Local Team Loyalty
Buffaloes, Longhorns, Seminoles, Tigers. Each store rides the fan base already in its own backyard.
Season-Long Engagement
This is not a one-and-done blast. It is 12-plus weeks of reasons to text, email, and post, all pointing back to your stores.
One Group, More Muscle
A single group-wide promotion creates more buzz, bigger prizes, and cleaner reporting than six stores going it alone.
A weekly reason to draw customers back to every dealer's website. Unparalleled in this industry.
How it works
Your team keeps selling bikes. We build and run the whole thing.
We build and brand it
7 Media Group designs the Pick'em, the entry pages, and the team matchups around each dealership.
You promote it
Push it through your text club, email, social, and in-store signage. We supply the content and the SMS/MMS.
Fans make weekly picks
Customers enter on your site each week, opting in with the contact info you want to collect.
Leads route to each store
Every lead and every pick lands with the right dealership, ready for your team to work all season.
Why it wins group-wide
- One shared contest across all six stores, more excitement than any single-store promo
- Each dealership keeps and owns the leads from its own market
- Consistent group branding, tailored to each local team
- Bigger, shared prize pools drive higher participation
- Costs can be shared across the group, and sponsors can offset them
- Compare results store to store, market to market, in one report
What 7 Media Group handles
No new software for your staff to learn. You promote it, we run it, your team works the leads.
Let's build the Teddy Morse Pick'em.
Contact Ron Cariker at 7 Media Group to see a live example, map out the team matchups for all six stores, and get a group-wide plan built for your four-state footprint.
Ron Cariker · 7 Media Group · roncariker@7mediagroup.com · 405.740.4573