Give Every Store a Weekly Reason to Pull Fans In
A group-wide College Football Pick'em across Texas.
Every one of your Texas dealerships sits in the backyard of a college football team. One branded Pick'em, run across all your locations, gives fans a reason to hit each store's website every single week of the season. That is a first-party lead engine and a stream of new customer opportunities you own, market by market.
Your dealerships. Your teams. One contest. Every store is matched to the college program in its own market, so the rivalry that already lives in your customers becomes the hook that brings them back each week.
Why this is big for the group.
College football is already the thing your customers care about all fall, and Texas lives for it. A Pick'em turns that passion into weekly visits, opted-in contacts, and new names in every store's database.
Weekly Website Traffic
Every week of the season, fans come back to your dealership's site to make their picks. That is repeat traffic most dealers can only dream of.
First-Party Leads You Own
Every entry captures opted-in contact info, delivered to the dealership in that market. No rented lists, no middleman.
New Customer Opportunities
Contests reach past your current buyers to their friends and fellow fans, filling the top of the funnel with fresh prospects.
Local Team Loyalty
Longhorns, Sooners, Bears, Aggies, Razorbacks. Each store rides the fan base already in its own backyard.
Season-Long Engagement
This is not a one-and-done blast. It is 12-plus weeks of reasons to text, email, and post, all pointing back to your stores.
One Group, More Muscle
A single group-wide promotion creates more buzz, bigger prizes, and cleaner reporting than six stores going it alone.
A weekly reason to draw customers back to every dealer's website. Unparalleled in this industry.
How it works
Your team keeps selling bikes. We build and run the whole thing.
We build and brand it
7 Media Group designs the Pick'em, the entry pages, and the team matchups around each dealership.
You promote it
Push it through your text club, email, social, and in-store signage. We supply the content and the SMS/MMS.
Fans make weekly picks
Customers enter on your site each week, opting in with the contact info you want to collect.
Leads route to each store
Every lead and every pick lands with the right dealership, ready for your team to work all season.
Why it wins group-wide
- One shared contest across all six stores, more excitement than any single-store promo
- Each dealership keeps and owns the leads from its own market
- Consistent group branding, tailored to each local team
- Bigger, shared prize pools drive higher participation
- Costs can be shared across the group, and sponsors can offset them
- Compare results store to store, market to market, in one report
What 7 Media Group handles
No new software for your staff to learn. You promote it, we run it, your team works the leads.
Let's build the Navigant Pick'em.
Contact Ron Cariker at 7 Media Group to see a live example, map out the team matchups for all six stores, and get a group-wide plan built for your Texas markets.
Ron Cariker · 7 Media Group · roncariker@7mediagroup.com · 405.740.4573