Turn Engagement Into First-Party Leads
Contests that pay off all year.
Interactive contests and promotions that give riders a reason to engage with your dealership. You get the leads and the data. We build, brand, and run the whole thing.
One platform. Six ways it grows your dealership.
Contests are the hook. First-party data and repeat engagement are the payoff. Every promotion is designed to feed your database and give customers a reason to come back.
Collect First-Party Leads
Every entry captures opted-in customer information you own outright, straight from your own market.
Grow Your Database
Turn a fun promotion into hundreds of new names, mobile numbers, and emails added to your list.
Increase Repeat Engagement
Weekly picks, voting, and photo contests keep customers coming back to interact all season long.
Drive Traffic to Events
Point contest momentum at your bike nights, open houses, rallies, and seasonal promotions.
Create Revenue Opportunities
Bring in local sponsors to offset costs or turn the promotion into a new revenue line.
A Reason to Engage All Year
Run something new every season so customers stay connected to the dealership between visits.
Promotions built for riders.
Pick a concept off the shelf or build your own. Each one is branded for your dealership and designed to be fun, simple, and easy to enter.
How it works
Four steps. We handle the heavy lifting so your team can keep selling bikes.
We build and brand it
7 Media Group designs the promotion, the landing page, and the entry experience around your dealership.
You promote it
Push it through text, email, social media, your website, in-store signage, and events.
Customers engage
They enter, vote, submit photos, answer trivia, or make weekly picks through your branded experience.
You get the leads
Leads and participation data are delivered directly to the participating dealership, ready to work.
You do not have to learn or manage a new software system. 7 Media Group handles the setup, design, contest configuration, entry forms, lead collection, reporting, and ongoing campaign support. Your team promotes it and works the leads.
First-party data you own.
The prize gets people in the door. The data is what keeps paying off. Every participant can share information that makes your future marketing sharper.
What each entry can capture
Keep the conversation going
The relationship does not end when the contest does. Dealerships can continue communicating with participants after the promotion to promote events, service specials, new inventory, and the next contest.
That ongoing outreach is always subject to proper consent and messaging rules, so your database stays clean and compliant. We help you set it up the right way from day one.
Built for dealer groups.
One dealership can run its own promotion. Several stores can share one. And a full group can run a single campaign across every market at once. A dealer group with roughly six locations could run a season-long College Football Pick'em together, one shared concept, separate local databases.
Why groups win with this
- One large promotion creates more excitement than six small ones
- Shared prizes raise the stakes and drive participation
- Each dealership receives leads from its own market
- Group-wide branding stays consistent everywhere
- Local stores keep their own customer relationships
- Costs can be shared across participating stores
- Sponsorships can offset costs or create revenue
- Results can be compared across every market
Three ways to participate
As a full dealer group
Every location runs one shared campaign under consistent group branding.
As independent stores together
A handful of dealerships team up on one concept while keeping their own leads.
As a single dealership
One store runs its own branded promotion in its own market. That simple.
Bring in sponsors to offset the cost.
Contests give local businesses a fun, visible way to reach your riders. Sponsors can contribute prizes, promotional support, or campaign funding. It is optional, and it can turn a marketing expense into a revenue opportunity.
Businesses that make good sponsors
Sponsorship is presented as an opportunity, not a guarantee. We help you structure it in a way that fits your market.
What 7 Media Group handles
What the dealer provides
- Logo and brand assets
- Participating store locations
- Promotion dates
- Prize details
- Market or territory information
- Any required legal or compliance approvals
- Promotion through your existing marketing channels
Give us the brand and the goal. We build the rest.
Frequently asked questions
Can one dealership participate by itself?+
Can several dealerships run one shared contest?+
Who owns the leads?+
Can each dealership receive leads from only its market?+
Is the contest branded for the dealership?+
Does dealership staff have to manage the platform?+
Can we use our existing text database to promote it?+
Can sponsors participate?+
What kinds of contests can be created?+
Can the platform be used outside football season?+
How are winners selected?+
How is pricing structured?+
See what this could look like for your dealership or dealer group.
Contact Ron Cariker at 7 Media Group to discuss a pilot promotion, a contest concept, or a dealer group campaign. We will show you exactly how it would run in your market.
Ron Cariker · 7 Media Group · roncariker@7mediagroup.com