CASE STUDY: Harley-Davidson Dealer Group Grows Mobile Database by 190% in 30 Days
Brand: Navigant Motor Group – Texas Harley-Davidson, Texoma Harley-Davidson, Lumberjack Harley-Davidson, Roughneck Harley-Davidson, and Harley-Davidson of Waco
Campaign: Integrated Mobile Marketing
Duration: 30 Days
The Challenge
Navigant Motor Group wanted to dramatically expand its mobile marketing reach across five dealerships. Riders were asking for more updates, offers, and event info via text — a rare demand from customers in any industry.
Goals:
Increase each dealership’s mobile database
Improve event promotion and customer engagement
Create a cost-effective, real-time communication channel
Move beyond the limitations of their previous mobile providers
Marketing Director Sarah Oakley explained:
“Our riders were literally asking for more messages so they wouldn’t miss out. But our old platforms weren’t mobile marketing - they were message boards.”
The 7 Media Group Solution
Having worked with three other mobile providers, the group had never been able to reach their existing customers from their dealer management system (DMS). 7 Media Group changed that immediately.
Key Features Used:
Data Import & Validation: Identified which customer phone numbers were mobile vs. landline
Automated Invitations: Sent targeted opt-in requests to verified mobile numbers
Custom Tools: Short codes, keywords, and web sign-up forms added to each dealer’s site
Instant Response: New sign-ups received immediate confirmation and welcome texts
One-to-One Messaging: Staff could reply individually to customer responses for a personalized experience
Sample CTA Text:
TexasHD: Reply Y if you like motorcycles, events, promotions, rides & sign up now! Custom Challenge coin to the 1st 10 ppl! 8msg/mo. Consent not required to buy
The Results
In less than 30 days:
Mobile databases grew by 190% across all five dealerships
Thousands of new opt-ins created an instant, highly engaged audience
Immediate ability to promote events, sales, bike runs, and service reminders directly to customers’ phones
Oakley shared:
“The growth was incredible. I was skeptical because other companies had overpromised and underdelivered. 7 Media Group exceeded our expectations and made the process fast and easy — answering 100+ questions without hesitation.”
Why It Worked
Leveraged Existing Data: Maximized the value of the DMS by turning stored contacts into active mobile subscribers
Personalized Communication: Two-way messaging allowed direct responses to customer questions
Operational Benefits: Scheduled service reminders and pick-ups, increasing customer convenience and loyalty
Future-Proofed Marketing: Tools like targeted lists ensured better message relevance and less “waste”
Client Feedback
“Fast. Easy. Helpful. I don’t know how they do it! Their customer service is top notch, and the platform keeps evolving. With email open rates going down, the importance of text is huge. This platform gives us flexibility, targeted messages, and better results.” - Sarah Oakley, Marketing Director
The Takeaway
By tapping into 7 Media Group’s proprietary mobile platform, Navigant Motor Group was able to turn its existing customer database into a powerful real-time marketing tool - increasing opt-ins by 190% in one month, improving event attendance, and creating more meaningful customer engagement.
