Three Global Brands. One Custom Harley. One Month to Light Up OKC

Three global brands walked into Oklahoma City with one goal: create something loud enough to stop people in their tracks and drive immediate action.

Harley-Davidson World had the machine. Bud Light had the locations. The Oklahoma City Thunder had the attention.7 Media Group had the missing piece. The mobile strategy that turned a cool stunt into a measurable, controllable, citywide engine.

And the proof still exists.There is a single Harley-Davidson motorcycle wrapped in Bud Light and Oklahoma City Thunder branding. One. Not a production run. Not a limited edition. A true one-of-one.

The bike turned heads. The SMS strategy turned those heads into entries. Entries into data. Data into repeatable revenue.

Most promotions get built backward. They start with a prize and hope attention turns into results. This one started with behavior.

People don’t want another form. People don’t want another download. People don’t want another “learn more” button. They want one simple move.

TEXT A KEYWORD > ENTER > DONE

So we made SMS the center of gravity.

Text THUNDERBIKE to 55678 to enter.

The one-of-a-kind Harley-Davidson was displayed at the dealership for customers to stop in and see any time when it wasn’t out on location for Bud Light Promos.

No friction. No confusion. Just a call-to-action that worked anywhere. At a bar. In a dealership. Watching morning TV. Walking into a Thunder game.

Once SMS becomes the entry point, you stop collecting random entries and start building a live channel you can steer.

That’s where 7 Media Group separated from every platform that sends blasts and calls it marketing. Because this wasn’t “send a message and hope.” This was a month-long, real-time, cross-media promotion where the story moved across the city and the messaging moved with it.

The bike didn’t sit in one place. It traveled. Bud Light partner bars and restaurants became checkpoints. Dealership appearances became moments. Thunder home games became spikes. Every stop created a new reason to engage. And every time the bike moved, the campaign gained momentum.

Entrants received SMS updates throughout the month, including:

• where the bike would appear next

• new entry opportunities

• partner specials and event reminders

That isn’t automation. That’s pacing attention on purpose.

Now the part decision makers care about most. This campaign was measurable, down to the channel. Instead of throwing money into TV, radio, print, and event sponsorships and arguing later about what worked, we made each channel accountable in real time.

We assigned unique keywords by media placement so we could track performance and adjust mid-campaign. That let us shift messaging and emphasis while the promotion was live, not after the fact.

That’s how a one-month sweepstakes turns into a system.

The results proved it:

• Thousands of entries in one month

• Under 0.5% opt-out rate

• 96% provided zip code

• 58% provided first name

• 52% provided email

• 45% provided gender

So the promotion didn’t end when the sweepstakes ended. It left the partners with an owned audience. An opted-in list with real data. A direct line to people who raised their hand and asked to hear more.

Harley-Davidson World saw impact where it counts. Foot traffic and attention at the moments that mattered. Bud Light activated a citywide network with one simple entry mechanic that worked everywhere. And the OKC Thunder brand stayed stitched into the experience across every channel without turning into a messy “logo on stuff” sponsorship.

Two senior marketing leaders said it best during the campaign. Harley-Davidson World’s Mark Silva highlighted the ability to expand reach through partners and fine-tune while it ran. Anheuser-Busch Oklahoma’s Jason Barnes called SMS vital, because instant updates on locations, specials, and details kept the whole machine moving.

Those quotes are not fluff. They describe the real advantage. Anyone can buy media. Anyone can print a poster. Anyone can park a showpiece and hope people notice. Very few teams can connect TV, print, radio, live events, retail locations, and partners into one coordinated, trackable, opt-in mobile engine.

That’s what 7 Media Group built.

We didn’t show up with a tool. We built the system that made three massive brands move as one.

And there’s still only one Harley-Davidson in the world branded with Bud Light and an NBA team.

That’s the artifact.

The real story is the system behind it.

7 Media Group built that system.