7 Media Group Launches TALON Certified API Partner Integration for Harley-Davidson Dealers

Written By Ron Cariker

When Talon Sync connects to Harley-Davidson’s proprietary TALON system, dealers can turn dealership data into faster, more targeted action across Sales, Service, Parts, and Marketing.

7 Media Group is expanding what dealers can do with mobile by deepening its TALON integration through the TALON Certified API Partner program. The result is Talon Sync. A direct connection between 7 Media Group’s platform and Harley-Davidson’s proprietary dealer system, TALON, built to improve operational efficiency and data accuracy. 

Why the Certified API Partner connection matters

Dealership growth gets easier when systems stop acting like strangers. Certified API integrations are designed to move information between platforms without manual re-entry, keeping records cleaner and enabling faster workflows. 

In TALON-connected environments, that same approach is used to support real-time access to key data points like inventory and pricing, and to reduce delays created by disconnected tools. 


What dealers can do with Talon Sync

When 7 Media Group is synced with TALON, dealers can use better data to drive better outcomes across the store:

Sales

  • Trigger smarter follow-up based on where a customer is in the journey

  • Reduce missed opportunities caused by stale or incomplete records

  • Move faster because the system is built around clean, synced data 

Service

  • Build service-specific outreach tied to customer history and timing

  • Increase return visits through consistent reminders and targeted offers (especially when the data is current)

Parts

  • Promote parts and accessories with tighter targeting based on what customers own and what they care about

  • Improve campaign relevance by grounding outreach in synced dealer data

Marketing

  • Segment audiences with far more precision than “everyone who opted in”

  • Personalize campaigns based on real behavior and dealer activity

  • Measure outcomes with clearer attribution when systems share consistent data 


Proof it moves the needle

In a Harley-Davidson dealer group case study, DEFCON POWERSPORTS reported a 257% increase in SMS opt-in rates tied to Talon Sync, along with conversion moving from 7% to 25% and a subscriber base growth of 3.5x. 

That is the compounding power of access to better data. Better timing. Better targeting. Better results.

Ron Cariker
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