Brand: Harley-Davidson Dealership Network
Focus: Leveraging mobile to accelerate the sales cycle
The Challenge
Dealers know mobile matters - their web traffic is mobile, social engagement is mobile, and customers demand quick, easy access to information. But the real question is: How can mobile directly sell more bikes?
For many dealerships, mobile efforts like text alerts and social posts run in parallel to the sales process, instead of feeding into it. This leaves a gap between a customer’s first spark of interest and a salesperson’s first conversation. Closing that gap is where real sales growth happens.
The 7 Media Group Approach
7 Media Group’s mobile strategies are designed to connect customer interest immediately to a prepared sales team - with the tools, data, and follow-up process to turn interest into a sale.
Strategy in Action
1. Remote Lead Capture
A dealership placed a motorcycle at an offsite location with a digital tablet offering “More Info.”
- Customer enters their phone number.
- An instant text delivers a link to the bike’s full details page.
- A follow-up text offers a test ride and the sales department’s number.
From one quick interaction, the dealership knows:
- Which bike the customer wants
- Where they saw it
- Their mobile number
- Whether they clicked for more details
Impact: This data flows directly to the sales team, giving them a head start before the customer even steps inside the dealership.
2. Featured Used Bike Promotions
Manufacturer restrictions often limit new bike advertising, so 7 Media Group helps dealers showcase 2–4 “Featured Used Bikes” each week via mobile:
- A text alert with a link to a mobile page featuring the bikes
- Click tracking to see which bikes spark interest
- Real-time customer replies with questions, routed instantly to the sales team
Impact: Dealers routinely report selling bikes from a single text alert.
3. Two-Way Sales Communication
Inside 7 Media Group’s platform, salespeople can text back-and-forth with customers — with management oversight to ensure no lead is lost.
- Keeps communication professional and trackable
- Allows instant follow-up, preventing customers from shopping elsewhere
- Supports ongoing relationship building post-sale
4. Mobile in Long-Term Sales Strategy
The sales relationship doesn’t end at delivery.
- Post-sale follow-up texts offering accessories, service, and event invites
- Personalized outreach that reinforces the connection to the dealership
- Centralized management so no customer is forgotten
Best Practices from the Field
- Integrate sales staff early in any mobile campaign - don’t wait until the customer is “ready to buy.”
- Dedicate a salesperson each week to handle incoming mobile leads in real time.
- Use mobile data to map every step from initial interest to closed sale.
The Takeaway
With the right platform and process, mobile isn’t just marketing - it’s a direct sales tool.
7 Media Group’s strategies give dealerships:
- Immediate customer data
- Direct communication channels
- Measurable ROI from every mobile campaign
When executed properly, a single text alert can put the right bike in the right customer’s garage — faster than ever before.
