Brand: Bert’s Barracuda Harley-Davidson – St. Petersburg, FL
Campaign: The Bad Ass Bike Giveaway – Grand Opening Lead Generation
Duration: November 2016 – February 26, 2017
The Challenge
Bert’s Barracuda Harley-Davidson was preparing to open its brand-new St. Petersburg location and needed a fast, effective way to:
- Build excitement for the grand opening
- Rapidly grow its mobile club membership
- Capture qualified leads that could be converted into customers
The dealership set an ambitious goal for lead generation during a 10-day promotional push leading up to its grand opening event.
The Strategy
7 Media Group partnered with Bert’s Barracuda to design a mobile-driven promotion built for maximum reach and engagement.
Core Offer: A chance to win a brand-new 2017 Harley-Davidson motorcycle, valued at nearly $14,000, awarded during the grand opening celebration.
Execution Tactics:
- Integrated promotion across in-store, social media, website, direct mail, and offsite events
- Four 7 Media Group digital kiosks deployed at the dealership and high-traffic local events
- Offsite lead capture at major events such as the Full Throttle Expo (800+ leads) and weekly Bike Nights at Quaker Steak & Lube
- Targeted text messages to the existing dealership database inviting customers to join the mobile club and enter to win
- Easy, mobile-friendly entry form delivered via text link: http://mpage.info/badass
Key Engagement Element: Entrants were required to be present at the February 26 giveaway event - boosting attendance and creating urgency to participate.
The Results
The campaign far surpassed expectations:
- 2,500+ total entries over the campaign period
- 50%+ completed the full online entry form
- 1,200+ new mobile club members added to Bert’s database
- 400+ attendees at the giveaway event
Why It Worked
- High-Value Incentive – The prize was perfectly aligned with the audience’s passion.
- Multi-Channel Reach – Customers could sign up in-store, online, at events, or via mobile.
- Offsite Lead Capture – 7 Media Group’s kiosks brought the promotion to the community, not just the showroom.
- Mobile Engagement – Text invitations cut through the noise and drove immediate action.
- Event Integration – The requirement to attend the giveaway maximized in-person engagement.
Client Feedback
“We far exceeded our goal. The in-store sign-ups were easy, and the features made it simple for us to capture leads everywhere we went. We loved Ron’s continual support throughout the entire campaign. We will definitely continue to use 7 Media Group for ongoing campaigns.” - Molly Beaudin, Marketing Director, Bert’s Barracuda Harley-Davidson
The Takeaway
With the right mix of technology, timing, and incentive, 7 Media Group helped Bert’s Barracuda turn a grand opening into a lead-generation powerhouse - building their mobile club, boosting awareness, and filling the showroom with qualified prospects.
