7 Media Group’s services for the OK Lottery Mobile Money Scratchers campaign were utilized to promote growth of the Mobile Club by those who purchased the Scratchers.
CALL TO ACTION
Oklahoma Lottery Scratchers tickets were printed and sold in established venues. Purchasers were instructed to “Text LOTTOMM to 55678.” A message was sent back with details to reply with the 12-digit number for a second chance to win.
970,000 Scratchers tickets were printed, and radio advertising was used to help push the sale of the Mobile Money Scratchers. The mobile campaign produced significant growth in the Mobile Club. There were over 39,000 texts received during the campaign from nearly 14,000 unique phone numbers. Most importantly, the Mobile Club grew by over 10,500 new members.