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« Harley-Davidson Dealership Dramatically Increases Holiday Revenue with Mobile | Main | Infographic: Customers Embrace Mobile Couponing »
Wednesday
Nov092011

MOBILE MARKETING ISN’T A QR CODE

Angry BirdsI’ve had an interesting experience repeat itself lately, and then repeat again, and again. In several occasions lately, I’ve bothered to click a QR code (one of those nifty 3D barcodes like the one you see above), and this effort has redirected me to a non-mobile-formatted web page. This is a missed opportunity.

MOBILE MARKETING ISN’T A QR CODE

While working with Tim Hayden, I’ve come to learn just how powerful mobile marketingcan be. He and I have spoken a bunch over the last many years, and more formally (in a business capacity) in recent years, and there’s so much more that could be done for your business when it comes to how people interact with you via their mobile devices. The nuances and opportunities are vast, and the ability to drive off the path and crash your would-be customer into the bushes of a loss are almost equally big.

 

You MUST read the full article written by Chris Brogan Click Here!

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