Harley-Davidson Dealership Dramatically Increases Holiday Revenue with Mobile

Brand : Route 66 Harley-Davidson

Agency: 7 Media Group

Campaign/program name: 12 Days of Christmas 

Duration: December 12 – 24, 2011

Objective: Route 66 Harley-Davidson wanted to maintain its visibility with current customers and add new customers and revenue through a holiday promotion.

Strategy: The goal for 7 Media Group’s services for Route 66 Harley-Davidson was to promote products and increase sales to existing and new members of their mobile club. 

Call to action: Membership in Route 66’s mobile club was promoted through its social media campaign, in-store marketing and previous customers of the dealership.  Members then received daily alerts offering a 20% discount on a different merchandise item each day.  This increased customer awareness of the merchandise inventory and drew more customers into the store during a time of the year when sales are typically slower.  

Results: The dealership had significant increase in sales of the specific items discounted during the campaign period.  For example, the sale of T-shirts purchased on T-shirt Day was over 250% more than a normal day. High-dollar items also saw increased sales.  On Helmet Day, the number of helmets sold with the 20% discount equaled the number sold for the entire previous week; and on Leather Jacket Day, seven leather jackets were sold at the 20% discount, representing a 16% increase over jacket sales the previous week.  These numbers also represented an increase in dealership traffic . 

Testimonials: The 12 Days of Christmas campaign provided Route 66 Harley-Davidson increased sales, increased dealership traffic, and an increase in its mobile club membership.  This promotion continued the success of its mobile marketing that previously helped drive traffic to sponsored events, expanded membership in its mobile club, and increased entries in contests.  Nick Edwards, Marketing Manager for Route 66, says that while the dealership also uses radio and print, “Thirty-five percent of our customers come to us from mobile advertising.”

About 7 Media Group: 7 Media Group offers a robust, proprietary platform that can accommodate virtually any SMS campaign, mobile web site, QR codes and much more. Our system is a full opt-in/opt-out format to easily provide two-way communication between you and your audience. Our experienced management and staff bring over a decade of interactive media experience. We can help you create a mobile loyalty club so you can better communicate with your customers.

If you'd like to find out why7 Media Group is the leader in mobile marketing for the power sports industry and how we can deliver results like this for your dealership please contact us. 

If you will be attending the Dealer Expo 2012 show in Indianapolis, IN February 17-19 please consider joining 7 Media Group Founder, Ron Cariker, as he conducts 2 FREE educational sessions on mobile marketing. Dealer Expo 2012

MOBILE MARKETING ISN’T A QR CODE

I’ve had an interesting experience repeat itself lately, and then repeat again, and again. In several occasions lately, I’ve bothered to click a QR code (one of those nifty 3D barcodes like the one you see above), and this effort has redirected me to a non-mobile-formatted web page. This is a missed opportunity.

MOBILE MARKETING ISN’T A QR CODE

While working with Tim Hayden, I’ve come to learn just how powerful mobile marketingcan be. He and I have spoken a bunch over the last many years, and more formally (in a business capacity) in recent years, and there’s so much more that could be done for your business when it comes to how people interact with you via their mobile devices. The nuances and opportunities are vast, and the ability to drive off the path and crash your would-be customer into the bushes of a loss are almost equally big.

You MUST read the full article written by Chris Brogan Click Here!

Infographic: Customers Embrace Mobile Couponing

7 Mobile Campaigns That Work - Vegas Edition

I recently had the opportunity to travel to Las Vegas to present at the PowerSports Business event, ProfitX. It was a fantastic opportunity to meet various individuals from across the United States in the PowerSports industry and discuss mobile marketing with them. 

As I travel, and even at home, I continue to see creative and effective ways that mobile marketing can be integrated through various means. Las Vegas was no exception. And in many cases Las Vegas is a leader in showing how mobile can be an important part of an overall marketing strategy.

These examples below are all from Las Vegas and without a doubt could be duplicated in any market with the right assistance and strategic planning.

Delta Airlines:

This first example is the first chance I had to use a complete mobile experience with an airline. I have had mobile alerts sent to my phone as a reminder or scanned a QR code for some reason or another but Delta Airlines really has made mobile an integral part of their process.

I received a text alert 24 hours prior to my departure. It instructed me to "check in" online for my upcoming flight, which I did with ease. After checking in I was given the option to have the boarding pass sent to my phone via text.

The example here shows the text I received as well as the landing page for my boarding pass via QR code. What an incredibly easy, green way to zip through the lines without fumbling for that thin piece of paper I always misplace or wrinkle and trash at some point.

 McCarran International Airport:

As we arrived in Las Vegas and made our way to the baggage area we were greeted with this very large banner that presented an extremely clear message that paperless boarding passes were the way to go. It was simple and direct and listed airlines that offered this service as well as a way to get more information from Facebook and Twitter. I think a short code and keyword would have also been effective in letting people seek out more information but this is a great message nonetheless.

Ted Baker:

There were no shortage of QR codes to be found throughout Vegas but this one was done particularly well.

I came across it at The Forum Shops at Caesar's on my way to Joe's Stone Crabs (editors note: the BEST place to eat in Vegas IMO). The window display was filled with this call to action for scanning the QR code to win something. Including the value proposition for scanning may seem obvious but I challenge you to find QR codes being done this way on a regular basis. Most QR codes I come across are simply slapped on an ad with no direction or reason for being there whatsoever.

In this case I was also given an option to go to a URL which was a great alternative. After scanning the code I was led to a very nice landing page as you can see here.

This is a great example of a retailer leading shoppers through a process and to a destination the retailer chose. Not letting shoppers stumble upon it by happen stance.

Luxor Hotel and Casino:

I decided to stay an extra night in Las Vegas after the ProfitX event so Luxor was the hotel of choice. I would be lying if I told you it was for any other reason than to go eat at Joe's Stone Crab. People say dinner alone can be scary but I disagree. I was able to enjoy an incredible meal and soak up some Vegas atmosphere. Plus, meeting people from around the country in town for conventions while I sat and ate at the bar was so fun. ;-)

So back to Luxor. During my brief overnight stay I was greeted with no less than a dozen signs like this example throughout the casino and restaurants. It's abundantly clear Luxor is making a significant effort to let patrons know social media and mobile media is a real means of communication for them. What's missing? Nothing! 

This billboard makes it obvious that Luxor Rewards pays off through social and mobile media. And as you walk through the casino you can grab your phone and do any number of things to engage with them.

The text option and application download pieces are key here. This is a great way for the casino to capture information through SMS. I texted DEAL to 23000 and got a very good bounceback message. Not only did it ask me to reply to confirm and get my 1st offer but also to confirm I was 21. I think they could have done an age validation as part of this and it could have given them everyone's date of birth and another opportunity for a future message as a birthday offer but all in all it was effective and clear.

The additional message I received was also done well by giving me direct links to their mobile application on 2 different operating systems. Much like QR codes are lacking instructions, I think marketing mobile apps have a similar deficiency. If you have a mobile app why not offer a texting call to action and bounceback the direct links for potential customers to get to your app immediately. Stop asking them to search the app store. Make it easy and you will have so much more success.

Auntie Annes Pretzels:

On my departure from Las Vegas I had some time before boarding to grab a snack. Walking through the airport I found Auntie Anne's Pretzels and it was one of the few places with a mobile component for travelers to engage with.

This sign hung above the counter directly in the center of the storefront. It was rotating from the air blowing by and drew your eye to it. The message is clear that you would receive a coupon as part of the offer. Simply text PERKS660 to 21333. The bounceback I got was immediate and cute. "Welcome to Pretzel Perks mobile! Prepare to get free dough."

For all of you out there that try to be witty and funny in your messages I don't recommend it in most cases. It can be extremely difficult to convey your tone and sentiment through a text message. Be clear in what you communicate. But this is a great example of how to be clever and yet effective in your message. 

Now Auntie Anne where's my DOUGH? ;-)

Caesars Hotel/Casino Group: 

Okay I apologize for the quality of this pic. It was getting late and I was "tired" as I walked the strip back to the Luxor. But the video screens at the various Caesars casinos up and down Las Vegas Blvd. - Paris, Harrah's, Flamingo, Rio, etc... displayed the mobile message quite frequently. They were promoting their multitude of mobile offerings like hotel apps, social media and SMS offers. Again it's clear the hotels and casinos value the mobile channel as a means to engage customers and potential customers. They devote prime marketing real estate to mobile messages as in this case here.

Honda Civic:

Technically this is NOT a mobile example from Las Vegas. However, I did receive it while I was in Vegas so I am counting it. I had a client attending a concert in Dallas, TX and they saw this displayed up on the big screens at the concert.

Texting to screens are not a really new concept at concerts but this is an extremely well done display and gives a ton of exposure to Honda Civic. Concert goers can text in message to display on the screens and even Tweet about the concert. And where are they Tweeting from...their mobile phone!

But the real thing I want to point out about this example is that our client is a big advocate of mobile marketing and has had tremendous success with his mobile strategy. The fact that he identified this as something impressive and sent it to me while he was at the concert really speaks to how marketers feel about mobile and it's effectiveness.

I can guarantee you it gave him ideas as he goes back to his business and works on his next mobile marketing campaign.

Who's Using What Media and When?

Created by: MBA Online

7 Mobile Campaigns That Work - 8/30

 Sprint - Kaufman Stadium Kansas City, MO

I recently attended a baseball game in Kansas City with my 6 year old daughter to see our beloved Yankees play. I was anticipating mobile offers to be present since Overland Park, KS (a suburb of KC) is the world headquarters to Sprint-Nextel.

I was not disappointed. Sprint was seen throughout the ballpark but more importantly they took advantage of the very captive audience of baseball fans through the giant video board in centerfield. The "Text-2-Play" feature gave fans a chance to text in to participate and a chance to win prizes.

I was also pleased to see a few additional mobile pitches around the ballpark and in the game program via QR code and SMS. 

Bath and Body Works Direct Mail 

This was a direct mailer piece that my Director of Client Development, Brynn Mays, received late last week. She says she frequents Bath & Body Works so was glad to get the free coupon but then of course wanted to know what the QR code was going to offer.

After scanning the QR code it lead to a mobile friendly list of new products. Bath & Body Works did a great job of giving an incentive with the "free" product but then providing a call to action with the QR code. The "free" item they offered is available for online or in store which is great for those online shoppers.

Heinz Ketchup QR and SMS

I have noticed the QR code on the back of a few Heinz Ketchup bottles over the past few weeks. Now that either says I am very observant of mobile calls to action or I eat out WAY too much. I think both are probably true.

At any rate, the QR code was large enough on the back label to draw my attention in and as I looked closer I also noticed an option to text in as well. "Scan this code or, text PLANT to 5700**" Texting is my preferred method so I joined the campaign and received a great bounceback message that clearly reinforces their marketing message that "Heinz uses PlantBottle(TM) packaging". They also directed me to a WAP site to play trivia and be entered into their sweepstakes. 

The thing worth pointing out with this whole campaign is the effective use of both QR and SMS technology. As popular as QR codes they miss one key ingredient, they do not collect data like a personal mobile number, that can be used for ongoing marketing communication. Had I just scanned the QR code I would have been directed to the WAP site immediately. But Heinz would have missed an opportunity to send me alerts in the future. The SMS call to action delivered the exact same end result with sending me to the WAP site but now they have the ability to send me more offers or campaign messages. A true strategic plan for mobile must consider these issues.

The Oklahoma Lottery

 This is a great example of a traditional medium, radio, driving traffic and participation with a mobile campaign for the Oklahoma Lottery. The Lottery relies on the mass reach radio can provide and finds it to be succesful in responses for mobile giveaways, sign-ups, etc... The radio station in this example takes advantage of their online audience by adding elements that are consistent and reinforce the on-air message listeners hear throughout the day. Radio streaming is very popular during the daytime, working hours so when fans of the station leave their vehicle and go to their office they will typically tune in and listen online via the station websote. With the stations ability to surround the listener with the Lottery message both on air and online it increases the likelihood of success tremendously. Listen to the radio commercial - Click Here!

Bank of America

I, like so many people today, LOVE banking via my mobile phone. The convenience of it is incredible and I feel like I am always in reach of anything and everything I need both personally and for my business. I also love the convenience of doing virtually all my on-site banking through the ATM like depositing checks.

I rarely pay attention to the scrolling messages at my local Bank of America ATM but obviously this message gave me cause to snap a pic. I already use the BOA iPhone app but I think the way they offer this to those that don't have it is perfect. No long explanation to go to the app store and do this or seacrh for that. They used SMS to help them deliver the information they want you to have in your hands. The bounceback message I received diected me to their WAP site with a great deal more detail and information about mobile banking and thier app specifically.

This is precisely why SMS is so useful. The simplicity lends to the success of calls-to-action like this example.  

American Harvest

Every few weeks I hit Apple.com/trailers and watch all the upcoming movie previews. I almost enjoy the trailers as much as the actual movie.

So recently as I skimmed through the various horror flicks and the latest comic book hero movie I saw this documentary clip called American Harvest. I'm not a huge documentary person but I always like to at least see if it piques my interest. This film floored me. I won't get into specifics of the content but sufficed to say I will most definitely watch this as soon as I can get my hands on a copy.

At the end of the trailer was a very clear message related to the film to text HARVEST to 67463. The bounceback simply directed you to their website http://www.theharvestfilm.com/ to learn more. Another great example of taking a captive audience and offering them additional content through a simple method like SMS.

Don't take this as any political soapbox message but I urge you to check out the trailer for yourself.

Route 66 Harley-Davidson

We work with some really great clients at 7 Media Group and our Harley-Davidson clients are some of the best. Their ability to integrate mobile into their awesome campaigns continues to reinforce their faith in the mobile channel. It has become a critical part to their succes from both a promotional standpoint as well as a true revenue generator.

Route 66 Harley-Davidson in Tulsa, OK is giving away a special package to their customers for the upcoming Def Leppard concert. They include dinner and a limo ride to and from the concert as part of the package plus a pair of tickets to the show. They consistently use their mobile database to alert customers of bike nights, specials, charitable events and much more. So their recent alert about this concert giveaway gave them an opportunity to enhance their simple text message with some fun elements like video.

They directed customers to come to their bike night and find out how to register to win the tickets. The mobile web page that clearly stated the giveaway details as well as a YouTube video clip of "behind the scenes" of the Def Leppard tour. The video wasn't directly related to the giveaway but was a great way to get some "sticky" content for the customers and increase their overall experience and desire to win the prize.

They estimated around 500 people came out to their event that evening.

Is Mobile Marketing the Right Business for You?

Text messaging is not a flash in the pan for those to jump in and capitalize on the buzz then bail out when they have to start proving themselves. 

Every industry has its share of unqualified companies trying to get in on the success of others. Mobile is no different. At the end of the day isn’t it about much more than just providing text messaging to anyone willing to spend some cash? Shouldn’t a business person seek to work with the most qualified individuals when it comes to any solution and not just mobile? 

Every minute it takes you to read this article over 1.9 Billion text messages are exchanged globally. That should be reason enough to cash in on the texting craze right? Not so fast. 

The same reason text messaging has become so popular is also the same reason it’s become inundated with literally 100’s of companies trying to fill the need of providing marketing and advertising services, because it’s simple. 

It’s a simple medium to understand. We all readily use it to communicate and keep updated on a variety of things regardless of or age, gender or ethnicity. Unfortunately there are many companies out there that feel it’s simple to start a text messaging company and deliver support, advise and become an industry expert literally overnight. 

Benefits of a Texting Service Provider

Text alerts may be the most pervasive advertising medium we have ever seen. A business or organizations’s ability to reach out to a core audience with extreme relevancy and immediacy can fundamentally change a relationship between the 2 parties. 

Texting is being utilized by many global businesses today like Coca-Cola, BestBuy, Nike, Target and many more as a way to compliment to their multi-million dollar advertising campaigns. 

This medium can really make a difference for the small business owners with limited budgets and knowledge of advertising and marketing. Big businesses employ large agencies with teams of experts across all types of mediums and can limit some of the high risk of failing.  Small business owners do not always have this luxury and are placed at a much higher risk with any advertising efforts and especially one such as text message marketing. 

The relatively affordable cost of starting a mobile initiative opens the door to many small business owners. This also opens the door to the litany of texting companies out there that are simply not qualified to deliver the best overall solution.

Traditional Media

We have all read about the demise of traditional media for many years now. Nobody reads the paper or listens to radio. More TV channels splinter our attention and we are not loyal to local news like we once were. Billboards litter the landscape with messages that are being ignored daily. 

The real truth is traditional media still reaches millions of consumers and by ignoring this you could struggle significantly with mobile success. The reach may not be as personal as it once was but it’s still viable and the history of these mediums must be respected.

I would even consider online marketing part of traditional media when comparing it to mobile. A good background and understanding of online marketing opportunities such as email, banner ads, video, SEO, Google Ads and other successful channels can add greatly to a mobile campaign.

Many businesses still rely heavily on traditional media. Prices are much more competitive across the board than just a few short years ago and can allow smaller businesses into the space.

Knowing businesses are still reliant on traditional media channels demands that you understand the various mediums and how they can be leveraged for mobile success.

Business Model & Services

As more text messaging companies crop up it’s important to understand what services to provide and how to set yourself apart from the competition.

1. Are you entering the mobile space because it’s the HOT thing and you see dollar signs? Are you hoping to get rich on a mobile MLM scheme and build your downline? Or do you feel you can truly contribute to the success mobile can bring to businesses?
2. Will you offer simply a technical solution/platform? Is the technical solution provided what the industry recommends and recognizes or will you provide a solution that’s questionable like SMTP messaging?
3. If you’re approached by a small business can they rely heavily on your expertise and reputation and get guidance and support from you?
4. Is price THE determining factor of your business model? Will you simply crunch numbers to be the cheapest or will you place value on your services as an overall marketer?
5. Is your pricing structure simple enough to understand? Are there add-on fees at every turn? Can a potential client be 100% confident there aren’t any hidden fees that will arise down the road?
6. Is it important for your clients to know that you’re a company that is willing to invest the time and energy to help them understand and grow in the mobile space?
7. Are you willing to be REAL to your client’s? This may come as a silly question but you would be surprised at the number of companies out there that will simply take a credit card online and never reach out to the clients directly.

Mobile marketing is still in it’s infancy but already businesses are getting burned by unqualified texting companies and are left to look for solutions elsewhere. Fortunately for those of us with a solid background in media and marketing can work with these businesses and restore their faith in mobile’s ability to be a successful medium for them.

My company has personally been the benefactor of businesses wanting to switch mobile marketing providers due to a lack of support and marketing strategy provided. These clients believed so strongly in mobile that they just needed a reputable firm to help them realize the full potential out there. We were able to take some basic steps they felt were not being addressed and implement a strategy that was tailored to their business. One client in particular was so happy with the immediate success they saw that they increased their previous mobile budget from less than $100 per month to over $800 per month. The simple strategy we laid out returned results the client was able to measure on his bottom line. These results are not automatic and are not achieved without proper planning and a real understanding of how a business will market and advertise to their core customers.

The mobile space as a whole is changing business, our lives and our future. So will you start a text messaging company or will you provide expertise and services that far exceed a simple technical solution and truly add to the mobile industry?

Ron Cariker is Founder and President of 7 Media Group. Reach Ron at roncariker@7mediagroup.com

7 Mobile Campaigns That Work

1. Starbucks

This was shared with me by a friend/colleague recently. She was signed up for Starbucks' email newsletter My Starbucks Rewards. As an added bonus from the typical email offers sent they integrated a mobile component on this email and a chance to win a FREE lunch for your and a friend. They had clear instructions on how to enter, the dates of the promotion and details on their new product, Bistro Boxes.

Her response in the email she forwarded me says it all, "The reason I entered is because Starbucks sends me "rewards" and I figured if I signed up for this sweepstakes they would probably send me some kind of offer even if I don't win.".

Starbucks has clearly done an effective job in setting a certain expectation with her that they offer meaningful rewards.

2. 2011 Ford

Auto manufacturers are using mobile in many ways. By this example it's clear they have made great efforts in adding a mobile call to action to their TV campaigns. Ford Motor Company includes a tag on every TV spot I've seen recently. When you text in the care MAKE (MUSTANG) you immediately get a bounceback response directing you to local dealers. This can be a great way to capture data as well as lead someone directly to a dealer and ultimately the car you're interested in. They know my mobile number, that I saw this from a TV spot and I am interested in Mustangs. That's great prequalifying before I ever step foot on a car dealers lot.

3. Wild Turkey

As I recently sat in the dentist office waiting for my 6 year olds check up to finishI riffled through an issue of Sports Illustrated. I was a bit surprised at the number of ads that included a QR code.

I didn't interact with many of them but this one from Wild Turkey Bourbon  really caught my eye. The headline is the obvious draw "Give 'em the Bird.". But the ad is clean and clear and somewhat striking as well. In the bottom left is a QR code with a turkey embedded in the center of the blocks and a call to action saying "To see our new commercial uncensored".

It was a clear tease to offer me content that I otherwise would perhaps never see otherwise. This is a great example of a compelling call to action using a QR code to trigger the intended response an advertiser is seeking.

And I assure you the scan and commerical you get to watch is worth it. Give it a shot. (pun intended) ha

4. Murphy USA

Murphy USA is a gas station affiliated with, or partially owned by, Wal Mart that can be found all over the Midwest. As with the majority of gas stations these days they offer advertising messages at the pump while you get your gas.

I am seeing more and more mobile messages but this one I felt stood out. They weren't promoting or selling anything. They are using mobile to allow their customers to provide feedback on customer service.

Mobile can be an extremely effective way to capture a person's honest opinion about a product, service, etc... It allows customers to interact on their terms and time. The true sign of success for this will be determined by what Murphy USA does with the feedback they receive. Stay tuned!

5. Sam's Club College Savings

This is another example of using a QR code to provide content to prospective customers. In this case it's quite clear Sam's Club offers a college savings plan. For any parent thinking their child will some day go to college it's almost an automatic you seek out every possibility to help that child financially.

The part of this promotion that stands out to me is they include an SMS component for those not familiar with QR codes or if you're more comfortable interacting via texting. After you text in APP to 72671 you get a bounceback that links you directly to the Sam's Club mobile applicaiton. The reason for doing this is that they have a QR reader built within their app. 

So not only does this draw customers in interested in college savings but it also entices you to download the app that now allows you to shop the full compliment of what offers. 

Let's be honest, what would it take for you to download an app from a retailer under normal circumstances? They do an effective job of giving you value for your participation.

6. Redbox Games

My family and I have become big fans of Redbox. How many places can you get entertainment for a buck. The convenience of the locations is a big plus as well. The thing I may like most about them is they are constantly giving me a reason to frequent their kiosks. I signed up for movie text alerts some months back and I get coupons on a regular basis plus updates on new releases, ways to find a nearby location and more.

Their latest promotion is for their video game offering. The large graphic on the front of the kiosk is clear and direct. They don't ask you to go online, call a number or even do anything on the above screen. They simply say "Text GAMES to 727272".

That's about as clear as you could ask for. I am not a gamer but I joined to see what kind of messages they provide. And of course they stay true to their consistent messaging of offers and updates.

Great job Redbox. Keep it up.

7. Espys

Being a late 30's male it's almost mandatory to watch ESPN and sports in general. So every year when they run their pseudo-awards show, The Espys, they suck me in to the  hype.

I admit I enjoy seeing athletes in a setting outside of their normal environment. How outrageous are they dressed? Who did they attend with? Who do athletes watch as a fan? It's all a mindless, timewaster but what can I say... I'm a guy. ha

ESPN and other TV networks are doing more mobile campaigns than ever. ESPN does a particularly good job being consistent on asking fans to text in to vote or give feedback.

The Espys were no different. They allowed fans to text in to vote for the Best Play of the year. Throughout the broadcast they asked fans to vote. You could go to ESPN.com or vite via text. The play with the most votes won and was announced during the broadcast. 

ESPN also did a very good job of consistently promoting the title sponsors of The ESPYs, Castrol EDGE and Capital One, throughout the broadcast and even tagged them at the bottom of the text bouncebacks on the Best Play voting.

7 Media Group can help any size business with successful mobile campaigns like you read above. We have worked with many similar brands like Anheuser-Busch, Corona, Harley-Davidson, 7-Eleven, Salvation Army, Oklahoma Lottery and many more. Mobile marketing can be one of the most effective ways for your business to advertise and one of the most important investments you make for your future success.

Call or email us today for a comprehensive assessment of what a mobile strategy can do for you.

In U.S. Smartphone Market, Android is Top Operating System, Apple is Top Manufacturer

According to June data from Nielsen, Google’s Android operating system (OS) now claims the largest share of the U.S. consumer smartphone market with 39 percent. Apple’s iOS is in second place with 28 percent, while RIM Blackberry is down to 20 percent.

However, because Apple is the only company manufacturing smartphones with the iOS operating system, it is clearly the top smartphone manufacturer in the United States. Other leading manufacturers include HTC, whose Android phones represents 14 percent of the smartphone market and whose Windows Mobile/WP7 devices account for 6 percent of the market; and Motorola, whose Android devices are owned by 11 percent of smartphone consumers. Samsung’s Android devices are used by 8 percent of smartphone owners while their Windows Mobile/WP7 phones are used by 2 percent of smartphone owners.

Power Sports Industry Gets Major Innovative Mobile Advertising Solutions to Increase Customer Acquisition

Founder and President of 7 Media Group and Mobile advertising expert Ron Cariker brings exciting new business solutions to the power sports industry after announcing his official partnership with Duo Web Solutions. Specializing in the power sports industry, Duo Web Solutions is a leading, full service online marketing company with an extraordinary reputation, serving the top dealers in the country.

According to Ron Cariker, his mobile advertising and traditional media expertise will assist in reaching numerous DUO Web Solutions clients that still do not have access to mobile marketing services. Cariker’s partnership with DUO Web Solutions will also assist clients with spreading the word about their businesses, providing them with the highest return on their investment.

In an interview with publicist Tatyana Gann, Heather Blessington, CEO of Duo Web Solutions pointed out, “Mobile marketing isn't the future - it’s here. At Duo, we consider it our job to follow tech trends and research the best new media available for our clients. The affordability, flexibility and ease of campaign creation make mobile marketing a crucial part of our clients marketing mix.”

Cariker believes that power sports dealers and their ideal clients will gain from his extensive background in mobile marketing, his unique platform and also benefit from Duo Web Solutions services for integration of mobile marketing into existing marketing efforts. Cariker and Blessington truly put their focus on bringing the highest quality service to their clients and business partners. Both are known in their circles as passionate, success driven people with outstanding business ethics.

When Cariker was asked why he chose the power sports industry, he proudly added, “Working with power sports dealers has not only been great for my business, but a real pleasure. These owners and decision makers are extremely passionate and driven about their business, much like me. They are looking for partners to work with, to help their business… not just a vendor or technology. Their genuine attitude and honesty is very appealing to me to work with.”

Cariker and Blessington expect their partnership to bring many of the following benefits to their clients:

• Keeping customers connected through Social Media
• Increase website traffic
• Maintain high ROI with mobile advertising strategies
• Provide affordable prices
• Ease of use, navigation and reporting in a way that is intuitive and ideal for clients

With their reputation speaking for itself, the DUO team and Ron Cariker are ready to show their clients how to kick their online marketing and mobile advertising into high gear!

 To learn more about the 7 Media Group and mobile marketing solutions, visit http://www.7mediagroup.com. Ron Cariker is available for speaking engagements, interviews and expert quotes.

For serious business executives who want to integrate mobile marketing, contact Ron Cariker for consulting at http://www.7mediagroup.com/contact.

Ron Cariker is the Founder and President of 7 Media Group, a marketing company specializing in mobile and online development. With an extensive media background in newspaper, television, radio and magazine publishing, as they relate to interactive media, it allows Ron to bring his 12+ years of experience to a diverse client base. Concentrating on mobile marketing applied to customer development, 7 Media Group has created success for a variety of clients with a variety of marketing needs. Ron is a member of the Mobile Marketing Association and consults with dozens of businesses looking to enter the mobile space.